Microsoft's Bing AI chat can already be helpful for finding answers, but now it can help you produce fanciful pictures. The company has introduced a Bing Image Creator preview that adds OpenAI's DALL-E AI image generation to both Bing search and a sidebar in the Edge browser. You just have to ask the chatbot to create an image with either a direct description or a follow-up to a previous query. If you're wondering how to revamp your living room, you can ask Bing to draw some ideas based on your criteria. Yes, Microsoft is aware of the potential for things to go awry.

To empower people to unlock the joy of discovery, feel the wonder of creation and better harness the world's knowledge, today we're improving how the world benefits from the web by reinventing the tools billions of people use every day, the search engine and the browser. Today, we're launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web. "AI will fundamentally change every software category, starting with the largest category of all – search," said Satya Nadella, Chairman and CEO, Microsoft. "Today, we're launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web."

Microsoft is making a major investment in DALL-E 2, OpenAI's AI-powered system that generates images from text, by bringing it to first-party apps and services. During its Ignite conference this week, Microsoft announced that it's integrating DALL-E 2 with the newly announced Microsoft Designer app and Image Creator tool in Bing and Microsoft Edge. With the advent of DALL-E 2 and open source alternatives like Stable Diffusion in recent years, AI image generators have exploded in popularity. In September, OpenAI said that more than 1.5 million users were actively creating over 2 million images a day with DALL-E 2, including artists, creative directors and authors. Brands such as Stitch Fix, Nestlé and Heinz have piloted DALL-E 2 for ad campaigns and other commercial use cases, while certain architectural firms have used DALL-E 2 and tools akin to it to conceptualize new buildings.